Reform kitchens’ New York showroom opens in Brooklyn

by Editors Staff

The Danish kitchen model Reform is claiming a bit of Brooklyn for its personal, with the opening of its first flagship area on the American East Coast. Situated within the borough’s storied Dumbo neighbourhood, the showroom – a becoming complement to Reform’s West Coast outpost in Santa Monica, California – boasts industrial, loft-like environs, sandwiched between the Manhattan Bridge and Brooklyn Bridge. The gallery-style area mirrors Reform’s philosophy of redefining kitchen design. Conceived by Norm Architects, the Danish structure and design studio that has already designed two Reform kitchens, the inviting showroom exudes a softness and humanity that echoes the ethos of Reform’s collections.

(Picture credit score: Courtesy Reform Kitchens)

‘The concept was to create a clear, but outstanding background that may nonetheless make the vast choice of kitchen designs shine by way of on their very own,’ says Reform CEO and founder Jeppe Christensen. ‘We wished to create a novel, welcoming, and spatial expertise with a Nordic really feel, the place guests can discover the person options of every kitchen design in a peaceful, but distinctive setting. The primary design idea for the [space] was to construct all the pieces across the monolith within the very middle of the room.’

He continues, ‘We’ve been working with Norm Architects from the very starting. The “Floor” design by Norm was one in every of our first design launches and we have had a powerful collaboration ever since. Reform’s core values are mirrored in Norm’s very rational and constant design strategy, at all times with a comfortable contact and the human perspective in thoughts. Their capacity to cut back complexity to the important was what we wanted.’

Counter and display shelves in Reform Kitchens New York showroom

(Picture credit score: Courtesy Reform Kitchens)

Such readability is peppered by Reform’s eye-catching collections. From the playful ‘Match’ design by Muller Van Severen, which reappropriates the fabric sometimes used for slicing boards for cabinetry, to ‘Replicate’ by Jean Nouvel, which elevates the kitchen’s utilitarianism by incorporating a stainless-steel countertop and textured glass fronts, Reform’s dynamic strategy to this residential mainstay is on full show.

Supply: Wallpaper

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