The Danish kitchen model Reform is claiming a bit of Brooklyn for its personal, with the opening of its first flagship area on the American East Coast. Situated within the borough’s storied Dumbo neighbourhood, the showroom – a becoming complement to Reform’s West Coast outpost in Santa Monica, California – boasts industrial, loft-like environs, sandwiched between the Manhattan Bridge and Brooklyn Bridge. The gallery-style area mirrors Reform’s philosophy of redefining kitchen design. Conceived by Norm Architects, the Danish structure and design studio that has already designed two Reform kitchens, the inviting showroom exudes a softness and humanity that echoes the ethos of Reform’s collections.
‘The concept was to create a clear, but outstanding background that may nonetheless make the vast choice of kitchen designs shine by way of on their very own,’ says Reform CEO and founder Jeppe Christensen. ‘We wished to create a novel, welcoming, and spatial expertise with a Nordic really feel, the place guests can discover the person options of every kitchen design in a peaceful, but distinctive setting. The primary design idea for the [space] was to construct all the pieces across the monolith within the very middle of the room.’
He continues, ‘We’ve been working with Norm Architects from the very starting. The “Floor” design by Norm was one in every of our first design launches and we have had a powerful collaboration ever since. Reform’s core values are mirrored in Norm’s very rational and constant design strategy, at all times with a comfortable contact and the human perspective in thoughts. Their capacity to cut back complexity to the important was what we wanted.’
Such readability is peppered by Reform’s eye-catching collections. From the playful ‘Match’ design by Muller Van Severen, which reappropriates the fabric sometimes used for slicing boards for cabinetry, to ‘Replicate’ by Jean Nouvel, which elevates the kitchen’s utilitarianism by incorporating a stainless-steel countertop and textured glass fronts, Reform’s dynamic strategy to this residential mainstay is on full show.
‘The brand new flagship in Dumbo, Brooklyn is part of a wider growth technique to develop our model within the US market and it’s past comparability our most formidable showroom up to now,’ concludes Christensen, who has revealed that openings in downtown Los Angeles, Philadelphia and New Jersey are set for 2023. ‘We see an enormous potential for Scandinavian kitchen design within the US and with a big flagship in New York, we hope to divulge heart’s contents to the remainder of the US. The world is wanting in direction of New York in the case of developments and tendencies and so they even have an eye fixed for Scandinavian type and design, so this appeared like the proper location to create consciousness round our model and to provoke this progress journey.’
Reform
39 Fundamental Avenue
Brooklyn, New York
reformcph.com
Supply: Wallpaper