It was in 1950 that Rimowa launched the distinctive grooves to its aluminium suitcases; within the many years which have adopted it has turn out to be the German luggage-maker’s aesthetic signature, an emblem of business design and a method of figuring out a Rimowa case with no want for splashy branding or monograms (vibrant baggage choices exist for these keener to face out).
Now, these signature ridges function on a brand new line of purses from the model, seeing the grooved exterior of a Rimowa case reimagined as imprints on leather-based. Retaining the cuboid proportions of the unique baggage, the brand new baggage present a trick of the attention – on first sight they seem like hard-shelled, however to the contact they’re really mushy and supple, made to rework to the contours of the physique.
Rimowa’s industrial ridged design is softened in new leather-based assortment
Within the aptly titled ‘Groove’ assortment, the leather-based debossing approach is used throughout a collection of bag shapes, each made in Italy and designed for journey. There’s a roomy purchasing bag (maybe our first alternative for an on-board bag, designed to sit down atop the Rimowa cabin-sized suitcase), a slouchier ‘Hobo’ bag, a cross-body bag and the extra compact cross-body bag ‘small’, made for passports, wallets and the like. Colors, in the meantime, are basic Rimowa shades of black and silver – whereas the smaller cross-body is available in a wider array of hues, together with pink, burgundy and inexperienced.
‘We’re proud to usher in a brand new period for Rimowa as we boldly step into an thrilling new class,’ says Hugues Bonnet-Masimbert, Rimowa’s CEO of the brand new launch, which marks an necessary growth for the model. ‘The Groove Assortment introduces a brand new sample impressed by our iconic design codes – developed in Germany, crafted in Italy, and deeply rooted within the [brand’s] heritage and inventive imaginative and prescient.’
The Rimowa Groove assortment is obtainable to buy now in retailer and at rimowa.com
Supply: Wallpaper
