Roksanda creates a superbly pink Christmas tree for Amsterdam’s Pulitzer resort

by Editors Staff

Amsterdam’s Pulitzer resort is without doubt one of the Dutch metropolis’s most original properties – straddling two canals and spanning the Prinsengracht and Keizersgracht canals, the resort includes 25 historic homes, every constructed between Amsterdam’s golden seventeenth and 18th centuries and with a singular historical past and authentic function (the room I stayed in was housed in a former canalside brewery on the Prinsengracht aspect). First based by Peter Pulitzer – grandson of newspaper titan Joseph Pulitzer, creator of the famed publishing prize – who purchased the then-dilapidated assortment of homes within the Nineteen Seventies, the area was redesigned in 2016 by Jacu Strauss, artistic director of the Lore Group which now owns the resort.

That design, which depends on liberated use of color, in addition to playful nods to the town’s historical past – the reception desk, for instance, is fully adorned with blue-and-white Delft tiles – largely centres round a courtyard from which one can view the amalgam of architectural kinds that make up the Pulitzer. This previous November weekend, that courtyard was reworked with an enormous new centrepiece – a pink tulle-covered Christmas tree designed by Roksanda, the eponymous London-based model of designer Roksanda Ilinčić, identified for its sculptural, colour-soaked designs which regularly discover inspiration from modern artists and artistic actions.

Roksanda x Pulitzer Amsterdam Christmas tree

Adorned with pink tulle, the tree stands 10m excessive

(Picture credit score: Courtesy of Roksanda)

Standing 10m excessive, the distinctive pink Christmas tree heralds the arrival of the festive season – one for which Amsterdam is especially identified, the town reworked every December with glimmering Christmas lights and a slew of markets, ice rinks, and seasonal gatherings (formally starting with Sinterklaas, the place on the eve of 5 December, kids depart boots on the fire to be crammed with presents). Pulitzer says that the Christmas tree affords ‘seasonal cheer and pleasure to our [two brands’] merging communities’, which span Amsterdam, London and Serbia (the place Ilinčić is initially from), in addition to the slew of different international locations that make up the manufacturers’ respective groups, mates, and collaborators.

‘It began actually spontaneously,’ explains Ilinčić of how the venture started. ‘They reached out to me, and understanding how particular the Pulitzer is, its staff’s consideration to element, and the way in which they have fun so many various artists, that was the start of all of it. It was constructed on a mutual respect for artwork and design.’

Roksanda Ilinčić in orange dress in front of Roksanda Christmas tree

Roksanda Ilinčić stands by the tree, sporting her personal design

(Picture credit score: Courtesy of Roksanda)

The textile-heavy design – the tree is fully adorned with drapes of various shades of pink tulle – displays Ilinčić’s personal collections, which alongside color and print characteristic an array of richly crafted supplies. Her S/S 2024 present (amongst our London Trend Week S/S 2024 highlights), for instance, contrasted fluid varieties in textures of sand-washed silk satin, naia crepe, georgette and fil coupé with the brutalist structure of London’s Barbican Centre. Right here, the draped items of cloth, every painstakingly reduce and crafted by the Roksanda staff in London, draw inspiration from the Norwegian textile artist Hanne Friis. Friis, who makes use of supplies like silk stockings, latex gloves, and discarded textiles, creates intricately ruched and woven textiles which she hopes evoke the ‘corporeal’ intricacies of the human physique and the pure world.

‘For one in all my earlier collections, I used this very explicit brilliant pink tulle,’ says Ilinčić of the tree’s distinct palette. ‘I needed to include my design language – like my signature colour-blocking – in a conceptual approach, a approach that isn’t often seen on a Christmas tree.’ On her personal tree at dwelling – which she creates together with her daughter – she enjoys experimenting with color and type (one 12 months, an artist good friend created hand-blown glass adornments), although you’ll at all times discover baubles that Ilinčić has collected all through her life. ‘They at all times find yourself there as a result of they’ve an emotional worth.’

Roksanda pink Christmas tree

The tree in daylight, standing within the Pulitzer resort’s courtyard

(Picture credit score: Courtesy of Roksanda)

To mark the event, Ilinčić invited quite a lot of folks to a celebratory dinner, the place visitors – together with the photographer Paul Kooiker, Wallpaper* editor-in-chief Sarah Douglas, founding father of Younger/The Company Ashlee Janelle Danso, artist Lissa Brandon, and Dj Zoë Janice, amongst others – dined in one of many resort’s historic chandelier-lit eating rooms. The evocative dishes, partially impressed by the colors and textures of Ilinčić’s work included scallop crudo (topped with a shimmer of gold leaf and caviar), burrata, beetroot and fig, sole with candy and bitter pumpkin and radish French dressing, and a superbly pink macaron for dessert in flavours of hibiscus, rose and raspberry. Collectively, it was the right primer – and an clever inspiration level – for a month of celebratory dinners forward.

Supply: Wallpaper

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