Venice, California, is the situation of Cake’s flagship American showroom, providing up 4,000 sq ft of area for the Swedish electrical motorcycle firm to flex its zero-emission wares in what was as soon as the capital of combustion.
Cake’s recipe for city mobility extends from electrical mopeds to cargo supply bikes, utility machines and extra. Based in 2016 by Stefan Ytterborn, the corporate’s international attain not too long ago prolonged to the West Coast with this new showroom on the Pacific Coast Freeway.
Inside Cake HQ, California, by Shin Shin
Designed by LA and Detroit-based architects Shin Shin, the brand new area is a becoming HQ, providing up a minimal frontage to the well-known freeway, with two massive home windows to tantalise nose-to-tail visitors with crisply minimal examples of Cake’s delectable wares.
Along with the showrooms, Cake HQ contains an workplace space, assembly rooms, workshops, in addition to an outside lounge with all-important test-ride stations. It’ll be adopted by outposts in New York and San Francisco, additionally designed by Shin Shin.
Melissa Shin and her crew have taken Cake’s core values on board, reworking an present warehouse (beforehand used as a nightclub) right into a smooth area that pairs minimal finishes with uncovered parts of the present construction. The watchwords ‘mild, quiet and clear’ had been deployed all through, guaranteeing the Cake’s Swedish roots confirmed by way of with type.
It’s additionally value noting that the brand new HQ stands throughout the highway from a big Harley Davidson dealership; though the long-lasting American bikes are slowly making the shift to electrical energy, they’re nonetheless a world other than Cake’s skeletal, utilitarian aesthetic.
Their bikes are successfully showcased within the lab-like primary area, which has white painted brick partitions and an acrylic flooring, contrasting with the uncovered picket ceiling above. Customized-designed tables bear merchandise and key elements, whereas show areas are given over to the corporate’s social and charitable initiatives all over the world.
Cake, RideCake.com (opens in new tab)
Shin Shin Structure, ShinShinArch.com (opens in new tab)
Basic contractor, KCC (opens in new tab)