Simone Bellotti reveals first glimpse of his imaginative and prescient for Jil Sander – watch the music video

‘A starting is a dialogue.’ So reads the introduction to ‘Wanderlust’, a music video and EP launched at the moment by Jil Sander, serving as a teaser for Italian designer Simone Bellotti’s upcoming tenure as artistic director of the home (his debut present will happen in September 2025).

Bellotti, who was beforehand artistic director at Bally (and earlier than that Gucci, the place he was a member of the design group for 16 years), was introduced because the successor to Lucie and Luke Meier in March. Although comparatively low-key, his Bally turned a favorite with trend insiders for his just-off-kilter riffs on wardrobe archetypes, shot via with a way of caprice and play (maybe his most memorable design was the ‘Pathy’ loafers, a nostalgic play on the boat shoe embellished with studs).

‘Wanderlust’: a primary take a look at Simone Bellotti’s tenure at Jil Sander

The ‘Wanderlust’ undertaking, although, appears to sign a extra esoteric aspect to the designer: focusing not on garments however music, it options authentic compositions by Italian digital music producer Bochum Welt. ‘His mixture of aural digital experimentation and nostalgic dance has an affinity with the Jil Sander duality,’ says Bellotti, noting that he desires to current a imaginative and prescient of the model that’s ‘emotional, each visually and aurally’.

Alongside the seven-track EP, a Sean Vegezzi-directed music video for the track ‘Wanderlust’ transports the viewer to Hamburg – town through which Jil Sander opened her first retailer in 1968 (her imaginative and prescient of discount and minimalism would go on to spawn a global label that outlined Nineteen Nineties model, detailed in a current monograph, Jil Sander by Jil Sander). Shifting between lingering pictures of the German metropolis’s industrial portlands and extra bucolic scenes of nature, the video goals to seize the sensation of juxtaposition on the coronary heart of the label. It’s ‘the face-off of strictness and lightness, rigour and abandon’, says Jil Sander of the movie, which was artwork directed by Christopher Simmonds.

In it, a sequence of protagonists, sporting – presumably – Bellotti’s early designs for the home, weave their means via town. Appears are paying homage to Jil Sander’s personal tenure on the home: crisp white shirts and ivory pencil skirts, navy knits, and a easy sleeveless pullover. For now, it’s too quickly to foretell whether or not this would be the gist of the September assortment, but it surely definitely looks like Bellotti is eager to take Jil Sander again to its roots.

A bodily occasion additionally came about in Hamburg, seeing a sequence of the tracks carried out reside at OHG Hamburg, a former manufacturing facility that now serves as an area cultural hub (with its poured concrete flooring and lofty ceilings, the model mentioned ‘[it is] an area that embodies a refined minimalism that aligns with Jil Sander’s signature aesthetic’). In a press release from the model, Bellotti confirmed that music would play a component in his imaginative and prescient for Jil Sander going ahead.

For the musically curious – or these collectors of uncommon, one-off trend ephemera – vinyls of the EP will likely be obtainable at Jil Sander boutiques, jilsander.com and Kudos Distribution, an impartial music distribution firm that operates internationally, later in August.