Step inside Toteme’s new retailer by Herzog & de Meuron in China

Daring and geometric, Toteme’s latest retailer brings collectively a few firsts. It’s the Swedish vogue model’s first collaboration with the Pritzker Prize-winning Swiss studio Herzog & de Meuron; additionally it is the corporate’s first retailer in China. Even so, the skilled hand of the architects and their shut collaboration with the model ensured an area that feels not solely true to the style home’s distinctive DNA – its pure, minimalist and softly geometric really feel – but in addition enhances it via a spatial expertise that’s directly mesmerising and calming.

Stroll via Toteme by Herzog & de Meuron

The shop, set in Beijing, occupies an current construction, which the staff in Switzerland redesigned, ‘chiselling’ into white stone to create a sculptural, pleated impact and dynamic compositions utilizing cool metallic and a monochromatic palette. The result’s highly effective, sculptural – and really becoming to the attire it accommodates.

‘Our collaboration with Toteme was primarily based on mutual belief and inspiration from the very starting. Toteme co-founder Karl Lindman and his staff supplied us with a stability of artistic freedom and clear, concise suggestions and path. Our staff labored seamlessly along with the Toteme staff, creating a really collaborative and constructive partnership,’ says Herzog & de Meuron’s Andreas Fries.

He continues: ‘They have been extremely supportive and engaged fortunately in our design course of, which mixes sturdy conceptual considering with analysis, growth, and a willingness to embrace trial and error to succeed in probably the most becoming final result.’

Moments that hyperlink to the shop’s geographical and cultural context exist too – with the lacquered therapy of the central, grand metal staircase, the Gonshi (pure stones) from a standard Chinese language backyard on the area’s coronary heart, and the high-gloss black lacquer wooden texture of the ground all nodding to the shop’s Asian location.

Inside the retailer, Toteme’s ready-to-wear, sneakers, small leather-based items, equipment, jewelry and baggage from the spring/summer time 2025 assortment are on provide, alongside the brand new ‘Bevel’ bag, obtainable right here in three unique colourways.

‘The Beijing flagship was our first mission with Herzog & de Meuron, and it was an inspiring collaboration the place we exchanged concepts organically. We wished to create one thing that hadn’t been accomplished earlier than, that performed with the structure and area itself to speak Toteme’s aesthetic values in a extremely evocative and immersive approach. They have been the best companions to push the boundaries of our visible language,’ says Lindman.

herzogdemeuron.com