Story MFG’s new fragrance captures the scent of rain

by Editors Staff

Story MFG was based by husban-and-wife workforce Katy and Saeed Al-Rubey as a model whose whimsical aesthetics (a ‘get together vest’ lined in embroidered tomatoes, T-shirts adorned with mushrooms and dancing carrots) belied a severe mission to create sustainable garments.

To do this, they make most of their gadgets in Auroville, India, the place native artisans hand-dye, embroider, tailor and weave the whole lot utilizing solely biodegradable supplies and pure dyes. In addition they repurpose offcuts into new gadgets, make buttons out of nuts and meticulously pore over each element of each garment to make sure it’s as sort to Earth as attainable. The result’s merchandise that, of their phrases, are ‘made in a approach a lot nearer to winemaking than style’.

Story MFG’s fragrance By no means Ending Meadow blends jasmine sambac, numerous florals and tea leaves with mitti attar

(Picture credit score: Courtesy of Story MFG)

Story MFG’s debut fragrances

Supply: Wallpaper

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