Studio Frith and Bocci collaborate on a up to date new model id

by Editors Staff

Vancouver- and Berlin-based blown glass and lighting specialist Bocci unveils a brand new model id, a up to date new guise for the corporate created by London’s Studio Frith. 

Based in 2005 by Omer Arbel, a multi-hyphenate artistic working within the fields of design, structure, sculpture and innovation, Bocci has all the time been a undertaking mixing conventional craftsmanship with modern design codes and inventive imaginative and prescient. The corporate’s output contains sensible lighting in addition to large-scale, formidable inventive lighting installations, each created by expert artisans and conceived by Arbel. 

(Picture credit score: Courtesy Studio Frith and Bocci)

Studio Frith Bocci brand identity

(Picture credit score: Courtesy Studio Frith and Bocci)

The brand new brand references the long-lasting spherical types which are the start line of every of Bocci’s designs, with a brand new typeface by Studjo Frith and produced by Dalton Maag. 

The typeface and summary types had been superimposed over a specifically commissioned pictures collection by Fahim Kassam, expressing the energetic craftsmanship method of the corporate and its modern, ever-evolving merchandise. The brand new id combines black and white and color pictures, the place the sensible turns into summary, and a glimpse of merchandise and processes. Geometric shapes in a tightly managed palette of purples, yellows, blues and greens add a way of abstraction to the brand new look, giving a brand new picture to the modern experimental method of the model. 

Studio Frith Bocci brand identity

(Picture credit score: Courtesy Studio Frith and Bocci)

As a part of the brand new launch can be a renewed web site, created by artistic follow Civilization, which was tasked with giving a sensible interpretation to Studio Frith’s new id. A software to assist purchasers visualise Bocci’s merchandise in motion, the web site gives the identical mixture of summary and sensible imagery to reinforce the tactile nature of the corporate’s designs.

Supply: Wallpaper

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