Svenskt Tenn Jubilee sample by Josef Frank reveals Stockholm’s standard streets

Celebrating 100 years of attractive graphic designs, Swedish textile and inside design firm Svenskt Tenn begins its centenary 12 months with the launch of a sample designed in 1949 however by no means beforehand out there for buy. The brand new sample follows a set of beforehand unreleased furnishings designs, and is a part of a year-long anniversary celebration by the model. 

Svenskt Tenn’s Jubilee sample

The model began life in 1924 beneath the discerning eye of artwork instructor Estrid Ericson, who opened a retailer on Smålandsgatan, Stockholm, stocked with 300 pewter objects created by Ericson and pewter craftsman Nils Fougstedt. Nevertheless, Ericson’s curiosity in inside design drove the corporate in a distinct route and Svenskt Tenn’s distinctive vary of furnishings started to take type. 

The shop moved to bigger premises on Strandvägen (the place it’s nonetheless positioned right now) and in 1934 Ericson started collaborating with Austrian modernist Josef Frank, who had moved to Sweden together with his Swedish spouse to flee the Nazis. It could be the beginning of an extended and fruitful partnership, as Ericson and Frank launched into a artistic collaboration that may final for greater than three a long time. 

Amongst Frank’s signature design traits was his love of whimsical patterns, typically utilising daring, vibrant motifs impressed by the pure world. To him, patterns had a chilled impact on a room, with vibrant prints working as one thing for the eyes to give attention to. He died in 1967, however there are round 250 of his textile prints preserved within the Svenskt Tenn archive, and to have fun its centenary, the model delved into his again catalogue to discover a suitably celebratory design.

Launching now’s a reimagined version of an archival print from 1949, which depicts the town of Stockholm. One in every of only a few customized orders that Frank made throughout his lengthy profession, the sample reveals his interpretation of central Stockholm, together with acquainted streets equivalent to Folkungagatan, Karlavägen, Drottninggatan and Mynttorget in blue, purple and inexperienced.

Paying homage to Frank’s ‘Manhattan’ print, the brand new sample has been barely up to date from the unique to incorporate the phrases ‘Svenskt Tenn Est. 1924’ and shall be out there to buy as cloth by the metre, in addition to on cushions, trays, lamps and scarves, and on a limited-edition providing of stools, chairs and couches.

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