Swatch’s newest collaboration with the Guggenheim museums locations well-known Twentieth-century artworks instantly on the wrist.
Created in partnership with the Guggenheim New York and the Peggy Guggenheim Assortment in Venice, the brand new Swatch x Guggenheim Assortment introduces 4 watches impressed by artworks by Edgar Degas, Paul Klee, Claude Monet and Jackson Pollock.
The undertaking types a part of Swatch’s ongoing Artwork Journey, an initiative by means of which the Swiss watchmaker has labored with main cultural establishments to show museum-held works into wearable kind. The collaboration builds on a relationship between Swatch and the Guggenheim establishments that dates again to the early Nineteen Nineties, throughout which the model has supported exhibitions and initiatives throughout each New York and Venice.
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Klee’s Bavarian Don Giovanni
The most recent assortment touches either side of the Atlantic, drawing on three artworks from the Guggenheim New York and one from the Peggy Guggenheim Assortment in Venice, the place the timepieces have been unveiled.
Every watch takes a single art work as its start line, translating its color and composition onto the dial. Dancers in Inexperienced and Yellow, created by French Impressionist artist Edgar Degas in 1903, evokes a design that isolates the ballerina’s ft on the dial, whereas the straps are adorned with the dancers’ our bodies and billowing tutus.
Claude Monet’s The Palazzo Ducale, Seen from San Giorgio Maggiore, an Impressionist portray of the Doge’s Palace painted from a gondola within the Grand Canal in 1908 throughout his solely journey to Venice, is the clearest nod to Venice within the new assortment, with the palace’s façade rendered on a watch dial and the shimmering water’s shifting reflections carried throughout the strap. A playful contact seems when the dial is uncovered to UV mild, revealing a glow-in-the-dark impact and inflicting the dial to shine a vivid orange.
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Monet’s Palazzo Ducale
Paul Klee’s 1919 watercolour and ink work The Bavarian Don Giovanni lends its central determine to the corresponding watch dial, with names from the art work printed alongside the strap, alongside a colour-changing calendar wheel. Lastly, Jackson Pollock’s Alchemy, one in every of Pollock’s most recognisable work, relationship from 1947, and one of the crucial vital works within the Peggy Guggenheim Assortment, is translated right into a watch that comes with its its splattered patterns throughout each the dial and strap, in reference to the artist’s radical approach that concerned pouring, splattering and dripping paint onto the canvas.
A double-length second hand seems throughout all 4 watches, referencing the transatlantic connection between the Guggenheim establishments in New York and Venice. And for watch lovers seeking to assist worthy causes, the brand new Swatches additionally assist initiatives on the Guggenheim museums aimed toward safeguarding artworks for future generations.
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