Tekla’s new ‘mushy and alluring’ London retailer is like coming residence

It has been over two years since Tekla opened its first retailer within the Outdated City of Copenhagen, the town the place the model was based in 2017 by Charlie Hedin and Kristoffer Juhl. Honing a imaginative and prescient of thought-about domesticity that aligned with their providing of residence textiles and sleepwear, the shop was designed to really feel like coming residence – albeit one populated with Gerrit Rietveld chairs and a Pierre Chapo mattress (dressed, naturally, in Tekla’s satisfyingly hued mattress linens).

Within the time that has adopted, Hedin and Juhl have been meticulous about discovering the situation for his or her sophomore retail area, which additionally marks the primary opening outdoors of the model’s residence nation. And, whereas quite a few places had been thought-about, it was London’s Marylebone that the pair settled on, a neighbourhood that regardless of its central place is thought for a village really feel and slew of impartial retail shops.

‘It felt like a pure residence for the model after opening in Copenhagen. We see a number of overlap between Danish and British tradition, and deeply worth our connections to London,’ says Juhl, who now serves because the model’s managing director. ‘Marylebone brings collectively design and life-style manufacturers that share our appreciation for high quality and regarded residing,’ provides Hedin, Tekla’s inventive director. ‘It naturally aligns with our sensibilities.’

Not not like the Copenhagen retailer, the brand new deal with is designed to evoke a home area – one which Juhl calls ‘mushy and alluring’. On the coronary heart of the venture, which was conceived alongside Copenhagen-based studio Mentze Ottenstein, is a dialog between Danish and British design. That is largely completed by supplies, which have been sourced from the UK, seeing conventional wool panelling, oak parquet flooring and blackened iron reinterpreted in restrained Scandinavian model.

‘British and Scandinavian design share an appreciation for pure supplies and craftsmanship, but it surely was the playful change between these two sensibilities that was most inspiring,’ explains Hedin. ‘We [wanted to find] surprising methods to let British wit meet Scandinavian readability. [There’s] the clear strains and performance of Scandinavian design, however we additionally performed with references to Victorian cupboards of curiosity by glass-front cupboards, for instance.’

As in Copenhagen, the shop options an enviable assortment of furnishings, a mirrored image of each Hedin and Juhl’s longtime love of structure and design, one thing that continues to be on the coronary heart of the label (earlier collaborations have included British architect John Pawson and Le Couleurs Suisse AG, which catalogues the colors utilized by Le Corbusier). This contains quite a few items designed by Alvar and Aino Aalto – a longtime inspiration level for Tekla – in addition to the identical Pierre Chapo mattress which seems within the Copenhagen retailer.

New for London is a sequence of works by Irish ceramicist Sara Flynn, who just lately collaborated with Tekla to create vessels for the model’s newly launched scented candle assortment (designed to final, the vessel could be ‘refilled’ with a brand new candle somewhat than having to get replaced every time). ‘The items within the retailer have organically been collected by our curiosity in craft and design,’ says Hedin. ‘Sara is a detailed buddy of the model and up to date collaborator; her artworks convey a sculptural sensitivity to the area.’