The demise of Jane Birkin final July prompted a reevaluation not solely of her inventive legacy – the actor and singer starred in quite a few cult movies, from Blow-Up to La Piscine – but in addition of her impression on trend, a poster woman for insouciant, thrown-on French fashion. There was additionally her namesake purse, the Hermès Birkin, a trend canon accent that started life with an opportunity encounter between Birkin and Jean-Louis Dumas, the previous chairman of Hermès, on a flight. She expounded a need for a purse massive sufficient to hold all of her belongings; he, so the mythic story goes, drew the unique design on the again of an aeroplane illness bag.
Her personal Birkin, beloved and much-used, would accompany her all through her life, adorned with strings of vibrant beads, silk scarves, keyrings, novelty charms, even watches (‘I don’t wish to put on them, however typically you want the time,’ she defined). Her argument was {that a} bag was designed to be worn fairly than preserved behind glass, the assorted trinkets a resolute assertion of individualism and character within the ensuing period of the shiny it-bag. The ubiquity of the bag attraction in latest months – from Balenciaga’s keyring-adorned Rodeo bag to the viral plushie ‘Labubu’ dolls – captures the same temper, a riposte to minimalism and an announcement of character. When charms appeared on the Miu Miu runway as a part of the model’s S/S 2024 assortment, they signalled a brand new temper of eclecticism: ‘moments of magnificence, touches of historical past, items of life’.
Right here, chosen by the Wallpaper* fashion staff, ten playful bag charms and keyrings to adorn your equipment, from a menagerie of animals to monumental sequins, chains and tassels.
Superlative leatherwork meets a temper of play in Hermès’ fish-shaped ‘Poisson’ attraction, constructed from Epsom printed calfskin, a method which supplies the lanyard its distinctive daring hue.
JW Anderson
Sequin Metal Allure
True to Jonathan Anderson’s idiosyncratic method, the standard sequin is blown up in dimension and solid in metal, lending a shimmer of glamour to baggage or keys.
Utilising the home’s signature woven intrecciato approach – which can have a good time its fiftieth anniversary later this 12 months – this cat-shaped attraction captures the childlike surprise of Matthieu Blazy’s ultimate assortment for the home.
Marland Backus
Comet Keychain
Brooklyn-born, Tokyo-based jeweller Marland Backus – a former industrial designer – is gaining traction for her vibrant, stacked-up equipment which seize the enjoyment of teenage hoarding. Living proof: this keychain which includes a full of life assemblage of cube, crystals and stars.
Prada
Pop Strings Bag Allure
Prada first launched its signature ‘robotic’ keyring, a miniature articulated robotic in the home’s sometimes modernist fashion, in 2004. 20 years on, the playful emblem is reinvigorated on this fluoro-hued ‘pop strings’ bag attraction, designed to loop from one deal with to the opposite.
Loewe
Paulas Ibiza Tiger Leather-based Allure
Throughout Jonathan Anderson’s tenure at Loewe – which ended with the designer’s departure from the home final month – the designer created a menagerie of playful animal-shaped equipment, from elephant-shaped purses to cat-shaped pouches. This leather-based tiger attraction, from his Paula’s Ibiza line, is a becoming ultimate memento, with house sufficient for errant cash, hairclips and jewelry.
Miu Miu
Dandelion Leather-based Trick
Miu Miu calls its bag charms ‘methods’ – a becoming moniker for the playful adornments, which span miniature variations of the model’s purses and clothes, to vibrant beads and leather-based flowers, like this intricately crafted leather-based pom-pom dandelion.
Stefan Cooke
Rugby Tassel in Mint & Charcoal
Impressed by classic rugby shirts, Stefan Cooke’s heft tassel charms first appeared as a part of a collaboration with Mulberry in 2023. Now, they’re accessible from the London-based label’s webstore in monochrome hues of white and black, or this model in stripes of mint and charcoal.
Balenciaga
Turner Allure Keyring
Throughout his tenure at Balenciaga, Demna has riffed on vacationer merch – from T-shirts and caps emblazoned with names of cities to glowing Eiffel Tower embroidery. The Eiffel Tower additionally options on this piled-up ‘Turner’ keyring, alongside padlocks, mirrors and a tiny cartoon cat.
Chloé
Pineapple Leather-based Bag Allure
Since her arrival on the Parisian home, Chemena Kamali has returned to Chloé’s insouciant bohemian beginnings, referencing the ruffled robes and romantic spirit of Karl Lagerfeld’s time on the home within the Sixties and Seventies. This attraction is a straightforward technique to channel the temper, that includes the home’s perennial motifs in golden metallic – from leaping horses to a pineapple.
Supply: Wallpaper
