The Nue Co launches its latest useful perfume, Water Remedy

by Editors Staff

What in case you may immediately conjure the tranquillity of standing alongside the seashore whereas seated at your desk? What impact wouldn’t it have in your mind-set? And will it profit your wellbeing in the long run? These are the questions The Nue Co. is asking, and answering, with their newest launch Water Remedy.

The fourth addition to the model’s greatest promoting ‘useful fragrances,’ Water Remedy makes use of the unstable natural compounds present in oceanic settings – aldehydes, sulphurs, ketones, and terpenes- to duplicate (in your thoughts) the expertise of being by a physique of water.

(Picture credit score: The Nue Co )

If that sounds sophisticated, it’s as a result of it’s. Because the model’s VP of Product & Sustainability Jules Gardening explains, Water Remedy is the results of first to market expertise that mixes perfumery with neurochemistry. ‘Our lab works very carefully with a expertise known as Scentrek, which permits them to go to a specific surroundings and take a molecular fingerprint of it,’ says Gardening. 

‘So [for Water Therapy] they went to a marine surroundings and remoted specific unstable natural compounds which, with out going to a significant science lesson, are mainly negatively charged particles which are launched by the whole lot on earth and are within the air throughout us.’

The Nue Co Water Therapy

(Picture credit score: The Nue Co )

What makes Water Remedy particular, then, is that it has taken the ‘fingerprint’ of the natural compounds in marine environments and replicated them by scent cords. The outcome will not be a specific smell-The Nue Co. provides the perfume you odor in your pores and skin later- however a ‘unconscious scent that works by very primal pathways in our physique.’

It’s a fascinating linking of perfume and wellness that has confirmed extremely profitable for The Nue Co. prior to now. The model’s first perfume launch, known as Useful Perfume, promised to immediately decrease cortisol ranges and cut back momentary anxiousness. Their second launch, Forest Lungs, recreated the expertise of being open air and offered out inside per week of its launch throughout lockdown, whereas the third, Thoughts Vitality, used scent to cut back mind fog and optimise cognitive perform.

The Nue Co functional fragrances

(Picture credit score: The Nue Co )

Water Remedy is The Nue Co’s personal type of ‘blue medication,’ which posits that there’s an intrinsic connection between our brains and water that makes individuals inherently calmer when they’re in or close to oceans, lakes, and even baths. 

Does it work? 

Supply: Wallpaper

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