For the primary time, Salone del Cell has offered a report – titled ‘Milan Design (Eco) System’ – that goals to quantify the dimensions, dynamics and affect of the annual worldwide furnishings truthful, which performs a serious position in Milan’s popularity because the capital of design.
The selection of Charles Landry, the visionary city planner who coined the time period ‘inventive cities’, to put in writing its preface, nods to the mission’s intent and course. Says Maria Porro, president of Salone del Cell: ‘Inventive cities can activate a collective intelligence and this description offers a good suggestion of what Salone is in relation to the town of Milan and what has made this the world’s benchmark for design. In a sure sense, it additionally charts the course and the ambition to change into the design capital for the world, and never solely in the world.’
Quantifying Salone: ‘Milan Design (Eco) System’
Outdoors Piccolo Teatro Grassi on the day of the report’s presentation
(Picture credit score: Andrea Mariani)
In response to Landry, the change of wording from in to for, conveys an moral intention: to make Milan’s showcasing of design useful in fixing main points that really matter, whereas additionally fostering a inventive tradition based on a collaborative spirit throughout sectors.
The report consists of two elements, the primary Salone del Cell and analysing its numbers. ‘We will outline this half nearly as an annual report, and our dedication is to share it with all of the stakeholders yearly any longer,’ Porro says.
The second half is extra associated to information on the town, monitoring the truthful’s financial affect, the move of individuals attracted by it, and the numbers concerned in realising the occasion. Porro calls it ‘a scientific measuring software, which isn’t solely quantitative however above all qualitative, that can provide to the Milanese design group the instruments to deal with future challenges’.
Attilio Fontana, president of Lombardy, throughout the presentation of the report
(Picture credit score: Andrea Mariani)
The information assortment was carried out in collaboration with Politecnico di Milano and the result’s a posh mission involving 260 stakeholders and 530 area observations. Here is a snapshot of the findings:
Salone del Cell in numbers
- 900 firms and 83,000 staff have been concerned within the Salone del Cell 2024’s set-up and dismantling
- 233,346 meals have been offered to those groups
- 952,697kWh of electrical energy was consumed, from renewable sources
- 350 universities and design faculties, and greater than 14,000 younger designers have taken half in SaloneSatellite, the hub for designers beneath 35, within the final 25 years
- 28.6 per cent – the rise in scholar attendance at SaloneSatellite 2024, because of discounted ticketing
- 782,657 – the variety of arrivals and departures at Malpensa/Linate airports throughout Design Week 2024 (+12 on 2023)
- Friday 19 April – the day with the best variety of in a single day stays in Milan throughout the 2024 truthful
- €3,855 – the typical weekly charge in Milan for a short-term rental throughout the 2024 occasion, which represents +214 per cent enhance in comparison with a normal week
- €273.9 – estimated common day by day spend per capita generated by Salone del Cell 2024 (+10.1 per cent on 2023)
Journalist Christian Rocca and Claudio Feltrin, president of Arper
(Picture credit score: Andrea Mariani)
The report was curated by Susanna Legrenzi, press and communication technique advisor of Salone del Cell, along with Politecnico di Milano’s professors Stefano Maffei, Francesco Zurlo, Massimo Bianchini, and researchers Carla Sedini and Francesco Leoni.
It underscores the significance of design to Milan, highlighting Salone as an ‘ecosystem’. Zurlo and Maffei write of a ‘Milan Design System made up of actions, sources, expertise and supplies linked with design that has performed, over time, a distinguished position within the place the town has attained in socioeconomic competitors at a regional, nationwide and worldwide degree.’
Christian Rocca and Maria Porro, president of Salone del Cell
(Picture credit score: Andrea Mariani)
The objective is to handle important points similar to inclusivity and accessibility, environmental and social sustainability, cultural heritage, overtourism, governance versus self-organisation. But, they name it a preliminary work: ‘There may be often a stage of “pre-understanding” of a phenomenon in analysis, which is much more important when addressing extraordinarily complicated phenomena like Milan’s design ecosystem,’ says Zurlo. ‘The impact we anticipate is what the literature refers to as a snow-ball impact: now we have discovered sure information holders and particular sources who, upon being requested, have begun to think about baselines and information related to this incidence, so drawing additional consideration to the topic and associated information’.
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