The Qichongtian Constructing on Nanjing Street is such a constructing, wealthy in emotion and historical past. Right this moment, Dayuan has partnered with liangcai Wu, a time-honored model with over 300 years of expertise and custom, to create a brand new collective reminiscence for the 2024 technology—one which belongs to Nanjing Street.
The Revival of Historic Structure
The Qichongtian Constructing, inbuilt 1922, is a historic construction that blends modernist and Artwork Deco kinds. As soon as a social hub for the elite, it has reworked into a logo of Shanghai’s tradition, exuding a definite allure.
On this constructing steeped in historical past, Liangcai Wu has shed its conventional picture and reshaped itself as a vibrant “Liangcai Manufacturing unit.” This tangible scene of recent productive energy merges seamlessly with the model’s deep-rooted Chinese language aesthetic, showcasing a vitality that’s uniquely its personal.
This curatorial retail house has introduced new alternatives and vitality to Liangcai Wu. Together with a wealthy array of eyewear-related artwork installations, the house additionally incorporates versatile show cupboards and furnishings, breaking via spatial constraints and opening up prospects for future various transformations.
The Model Story
Upon getting into the constructing, the air bathe artwork set up on the entrance prompts, gently blowing away any mud and creating the sensation of stepping right into a sterile manufacturing unit surroundings. To the fitting, the ‘Thousand Mirrors’ set up, made out of optical lenses, makes use of dynamic mild and shadow refraction to craft a fascinating, flowing visible expertise, subtly guiding guests towards the start of their ‘Manufacturing unit Journey.’
Within the atrium space, Dayuan makes use of a slowly transferring conveyor belt to weave collectively the model story of Liangcai Wu with historical past. Strolling clockwise alongside the conveyor belt, guests encounter the model’s revolutionary merchandise and pop-up occasions, symbolizing technological progress and innovation. Strolling counterclockwise, they’re taken on a journey via historic grinding instruments and vintage eyewear shows, tracing a wealthy historical past and showcasing the craftsmanship and conventional knowledge of the previous.
Curated Exhibition Show
The “Manufacturing unit Journey” begins with a specifically designed “Grinding Instrument” set up, impressed by the jade workshops of the Yangshao tradition, relationship again over 5,000 years. This isn’t solely a recreation of historic craftsmanship but additionally a tribute to the founding father of the model, Mr. Wu Liangcai, and his dedication to the artwork of expertise—from carving jade to crafting high-quality eyewear, a 300-year legacy continues right here.
The exhibition design combines Chinese language aesthetics with fashionable manufacturing unit parts, utilizing quite a lot of supplies equivalent to cloth, wooden, perforated metallic, and scaffolding to create a layered, adjustable house that gives better flexibility for the show.
Modularity and Multi-functionality
The structure of the multifunctional space can also be extremely versatile. Whether or not for each day tea breaks, model pop-up occasions, or lecture salons, the house might be rapidly adjusted to accommodate various wants.
The artwork set up ‘Challenge 1719’ within the multifunctional space is impressed by the blurred imaginative and prescient skilled by these with myopia. A fog-like movie is utilized to the floor of the glass to simulate the visible results of nearsightedness. The interior design options movable elements, with programming controlling the fogged glass to progressively develop into clear, permitting viewers to expertise the transformation from blur to readability.
Industrial-Type Window Show
On this mission, the street-facing window shows and the doorway design are additionally highlights. To enrich the constructing’s general fashion and its industrial inside aesthetic, Dayuan makes use of industrial pipes as lighting fixtures, with mild flowing via the pipes to convey a dynamic sense of manufacturing unit manufacturing.
The lights, like electrical currents, circulation from outdoors into the doorway, drawing consideration. At night time, six uniquely styled window shows, mixed with music and lighting, current a blinding mild present each hour, fascinating pedestrians alongside Nanjing Street.
By way of the planning and design of this curated retail house, Dayuan goals to interrupt the boundaries of conventional retail with “through·1719 Wuliangcai New Imaginative and prescient,” reworking clients from passive observers into energetic members. The open and interactive idea guides shoppers to deeply discover the model story via multi-dimensional experiences.
Supply: Inside Zine
