Tiffany & Co nods to its theatrical historical past with a surreal new marketing campaign

Synonymous with New York glamour, Tiffany & Co has lengthy revelled in its standing as an American icon wealthy in heritage and cultural references. Its jewelry nods to this historical past in a collection of collections that embody the design codes of the home, from the sculptural and clear to the flamboyant and enjoyable.

Now, Tiffany & Co is celebrating its core collections in a set of recent imagery that marries an archival aesthetic with a pointy design modernity. The marketing campaign pictures are impressed by the shows of designer and window dresser Gene Moore (1910-1998) – a former Tiffany & Co creative director and vice chairman – which ignited imaginations all over the world.

The theatrical, barely surreal aspect stays, operating all through in units and props that play with proportion. Pictures have been delivered to life with using animated projections and smoke within the backdrop, quite than counting on results imposed post-production. The expertise Moore created, of jewelry showing because the star of the present in an offbeat set, stays due to this thought-about different actuality.

Pictured listed here are the sculptural loops of the HardWear assortment, wanting again to a 1962 Tiffany & Co bracelet, the Sixteen Stone ring created by Jean Schlumberger, in addition to items from the Lock assortment.