The Cruise runway reveals provide the style calendar’s most transporting spectacle: a scattered two-month-long schedule which sees powerhouses like Chanel, Gucci and Dior decamp to a sequence of unique, picturesque locales to current their newest Resort collections. Earlier areas have spanned Oscar Niemeyer’s Museo de Arte Contemporáneo de Niterói in Rio de Janeiro (Louis Vuitton), a Scottish fort (Dior), and the streets of Cuba (Chanel).
This 12 months, Italy has proved to be the vacation spot of selection, with Chanel, Gucci, Max Mara and Dior all displaying in areas throughout the nation. Chanel opened proceedings with a waterside present at Lake Como yesterday afternoon (29 April), whereas Gucci will present in its dwelling metropolis of Florence, Max Mara in Naples, and Dior in Rome (as such, it’ll be a homecoming of types for artistic director Maria Grazia Chiuri, who was born and grew up within the metropolis). In the meantime, Louis Vuitton may even stay in Europe, with Nicolas Ghesquière displaying his newest Cruise assortment on the historic Palais de Papes in Avignon, France, the previous papal seat.
Right here, Wallpaper* picks the most effective of the Cruise 2026 reveals, as they occur.
Chanel, Lake Como
(Picture credit score: Courtesy of Chanel)
Chanel chosen Lake Como in northern Italy, the perennial playground of the wealthy and well-known, for its first Cruise present because the departure of Virginie Viard (subsequent 12 months it will likely be within the palms of not too long ago appointed artistic director Matthieu Blazy, who will host his debut this September at Paris Trend Week). Unfolding at Villa D’Este – a palatial resort on the lake’s shores – the en terrace runway present noticed the home’s ‘Creation Studio’ channel an insouciant ease befitting the luxurious surrounds. Suppose: off-duty film star padding by means of the resort’s coated terrace (memorable patrons of Villa D’Este embrace Elizabeth Taylor and Greta Garbo).
As such, the gathering featured silk made-in-Como headscarves, darkish sun shades and a white tweed coat which coyly referenced a resort gown, whereas a disco glamour emerged in ruffled pastel-coloured attire, opera gloves and lamé capes. Elsewhere, typical playful – and little question extremely collectable – equipment included gelato-tub formed purses, chain-handle seaside luggage and flower-adorned sunhats, little question an enchantment to the home’s exclusive-hungry prospects, lots of whom had been in attendance. Different friends included Keira Knightley and The White Lotus’ Sarah Catherine Hook (had a earlier sequence not taken place in Italy, Villa D’Este can be a becoming White Lotus backdrop), whereas Sofia Coppola, who created a brief movie for the event, additionally watched on from the entrance row.
Keep tuned for extra from the Cruise 2026 season.
(Picture credit score: Courtesy of Chanel)
Supply: Wallpaper
