Two new books study the artwork of the brand, from company coherence to rock extra

by Editorial Team
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Today, social media is awash with budding graphic designers giving their opinion each time a brand new company id involves city, typically turning their hand to shaping another in a matter of seconds. Pentagram’s 1,000 Marks is the professionals preventing again, a relentless parade of 1 thousand particular person model marks designed over the company’s lengthy historical past.

1,000 Marks by Pentagram – model logos explored

From 1,000 Marks by Pentagram

(Picture credit score: Thames & Hudson)

From 1,000 Marks by Pentagram

From 1,000 Marks by Pentagram

(Picture credit score: Thames & Hudson)

Right here you’ll discover all the things from natural meals producers to huge multinationals, supermarkets, museums, even nations, condensed down right into a stark black and white typographical graphic image, brand or phrase mark. It’s a masterclass in concision, an alphabetical journey by way of the historical past of our age.

From 1,000 Marks by Pentagram

From 1,000 Marks by Pentagram

(Picture credit score: Thames & Hudson)

From 1,000 Marks by Pentagram

From 1,000 Marks by Pentagram

(Picture credit score: Thames & Hudson)

Offered nearly with out context – simply title, date and sector – there’s a wealth of inspiration right here for designers, in addition to offering a helpful reference to make sure there’s no ‘unintended’ homages or outright steals.

Brand Rhythm: Band Logos that Rocked the World

Logo Rhythm: Band Logos that Rocked the World, by Jim K Davies

Brand Rhythm: Band Logos that Rocked the World, by Jim Okay Davies

(Picture credit score: Circa Press)

Stealing identities isn’t, if ever, an issue on this planet of music design. In Brand Rhythm: Band Logos that Rocked the World, the author Jim Okay Davies chronicles the origin of a number of the most graphically arresting and acquainted symbols in fashionable tradition.

Early Blur artwork, from Logo Rhythm

Early Blur paintings, from Brand Rhythm

(Picture credit score: Circa Press)

Davies delves into 100 completely different logos and their origin tales, from tie-ins with title designers by way of to the work of graphically-inclined band members and artists with a holistic and overarching view of how you can current themselves. With band Ts evolving into context-free style gadgets, Brand Rhythm is a welcome reminder of the cultural milieu that gave rise to those now-familiar marks.

The Cramps, from Logo Rhythm

The Cramps, from Brand Rhythm

(Picture credit score: Circa Press)

1,000 Marks: Pentagram, Angus Hyland, Thames & Hudson, £35, ThamesandHudson.com, Amazon.co.uk

Brand Rhythm: Band Logos that Rocked the World, Jim Okay Davies, designed by Jamie Ellul, Circa Press, £55, Circa.Press, Amazon.co.uk

David Bowie, from Logo Rhythm

David Bowie, from Brand Rhythm

(Picture credit score: Circa Press)

Supply: Wallpaper

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