Up to date Chanel Première watch attracts on traditional design codes

‘In 2022, I wished the Première to be undoubtedly timeless,’ says director of the Chanel Watchmaking Creation Studio, Arnaud Chastaingt. ‘I wished to protect the spirit and aesthetic of the unique Première.’ First showing in 1987 and conceived by Chanel creative director Jacques Helleu, the Chanel Première marked the home’s first enterprise into watchmaking, reflecting the traditional codes of the home with its octagonal form and interlaced leather-based and chain strap.

‘We immediately recognise all of the codes of the home, with its black lacquer dial and gold octagonal case impressed by the stopper of the No.5 fragrance bottle and the define of Place Vendôme,’ Chastaingt provides. ‘I selected a barely softer and extra luminous shade of gold to completely match the gold-colour chain of the home’s iconic bag. I wished Première to stay true to itself: resolutely in tune with the instances.’

Chanel Première: ‘a lesson in model’

The up to date design stays trustworthy to the unique spirit of the watch, which was created particularly for girls, its female bracelet design making a sublime foil for the minimalism of the dial, which eschews numerals and indices. Helleu was eager to make a easy and robust assertion with the unique design: ‘I fought to make a design that was sturdy, that was distinctive, that – extra than simply launching a single assortment – would turn out to be an everlasting reference,’ he commented on the time.