USM ‘NYC’ is a brand new assortment of modular furnishings by Swiss firm USM and inventive director Ben Ganz, celebrating the enduring New York skyscraper utilizing the basic storage furnishings.
USM ‘NYC’: the skyscraper as modular furnishings
‘There’s a protracted custom of the skyscraper and the skyline in furnishings design,’ says Ganz. He cites references comparable to Paul T Frankl’s ‘Skyscraper’ bookshelves from the Nineteen Twenties, which took the skyscraper as a logo of American modernity; and Gaetano Pesce’s iconic ‘Tramonto a New York’ sofa, impressed by Eighties Gotham. ‘On condition that USM’s origin is so immediately related to structure, it made sense to me to proceed this legacy. And the tower is an ideal image of New York, the place the one place to construct is up.’
A Swiss family-run enterprise since 1885, USM’s most iconic product is the Nineteen Sixties ‘USM Haller’ furnishings collection designed by Swiss architect Fritz Haller, who basically created a furniture-sized model of his groundbreaking modular structure. Since then, the system has developed into a number of modular interpretations, from workplace desks to plant shows, and has been utilized in initiatives that embody Sabine Marcelis’ redesign of the Research Centre at Rotterdam’s Het Nieuwe Instituut.
Offered for the primary time at Design Miami 2022, USM ‘NYC’ items function an prolonged wheeled platform base that provides a component of mobility to the gathering, and perforated steel panels that give the items a way of lightness. The collection gives an modern strategy to the USM modules, together with storage furnishings and seating (the latter with the introduction of a cushion, the primary time an upholstered aspect is added to the USM Haller vary). The brilliant, matte hues of the gathering embody Uptown Blue, SoHo yellow and Downtown Pink.
After its launch, the gathering will likely be out there solely by Pin-Up Residence, a brand new furnishings design platform led by the eponymous publication.
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