Vincent Van Duysen reimagines a historic palazzo for Molteni&C in Milan

Italian model Molteni&C has teamed with Belgian architect and inside designer Vincent Van Duysen – its artistic director since 2016 and the designer of a brand new pavilion at Molteni&C HQ in 2022 – to overtake a historic palazzo in Milan. It is essential to notice that this isn’t a flagship retailer, showroom, or store. As an alternative, Palazzo Molteni will function an open and versatile location – an ‘city pavilion’, as Molteni&C places it – that embodies its identification and values.

Located within the coronary heart of Milan, subsequent to Piazza della Scala, Molteni&C’s new handle at 9 Through Manzoni combines neoclassical structure with refined, modernist design parts. Van Duysen designed the inside as if it have been the house of an artwork and design collector – an expertise that unfolds over the constructing’s seven flooring and greater than 3,000 sq m.

Van Duysen’s work with Molteni&C dates again to 2014, when he designed the model’s showroom in Saudi Arabia. This marked the start of a relationship that led to his appointment as artistic director in 2016. Since then, he has overseen the model’s international picture, together with the design of quite a few flagship shops, exhibition stands, and new product strains. His affect has performed a key position in defining Molteni&C’s aesthetic and solidifying its standing within the design business.

The opening rounds off what has been a busy yr of ninetieth anniversary celebrations for Molteni & Co spearheaded by the discharge of ‘Molteni Mondo: an Italian Design Story’, a complete monograph revealed by Rizzoli New York that showcases the model’s wealthy historical past, collaborations, and design philosophy.

Creating immersive ‘model experiences’ quite than typical retail shops is an method that has gained reputation within the design sector lately, with corporations reminiscent of Restoration {Hardware}, MetroEighteen and Vipp creating home or hospitality areas that don’t promote so aggressively, however as a substitute supply a chance to expertise a way of life with room to loosen up, eat, drink, and revel in artwork and design.