In its new set up that includes the brand new Vipp yellow bin, the Danish model pays homage to its most iconic product, wanting again to its origins and celebrating the individuals who have made the model nice. Unveiled throughout 3 Days of Design 2023, the set up takes over the Copenhagen Vipp retailer and gives the model a possibility to additionally discover a brand new strategy to color.
The Vipp yellow bin: the way it began
(Picture credit score: Courtesy Vipp)
It was 1939 when Marie Axelsen requested her husband, Holger Nielsen, to create a bin she may use in her hairdressing salon. A talented metalsmith, Nielsen created the bin and known as it Vipp, the Danish phrase for ‘tilt’ – the remaining is design historical past. The brand new version of the enduring pedal bin is characterised by a joyful pale yellow shade (Axelsen’s favorite color). ‘We have now celebrated my father and his pedal bin incessantly at Vipp,’ says Jette Egelund, Axelsen’s and Nielsen’s daughter and the proprietor of Vipp. ‘And with good cause, for the reason that firm is constructed on his product. However it’s time to spotlight the position that my mom performed on this success story.’
(Picture credit score: Courtesy Vipp)
Because the legend goes, the unique Vipp bin was by no means supposed as a industrial product, however simply as a hands-free device for Axelsen. Nonetheless, the salon’s clients had been immediately attracted by the groundbreaking new bin, and began requesting it for themselves – prompting Nielsen to start the manufacturing.
‘With out my mom’s entrepreneurial mindset and promotion of the bin in her hairdressing salon, Vipp wouldn’t be the place it’s at the moment,’ continues Egelund. ‘She was a modern lady, ever trendy and sometimes wearing her favorite color, yellow. So, it’s about time that we dedicate a Vipp assortment to her, suitably wearing yellow.’
(Picture credit score: Courtesy Vipp)
For the event, the Vipp Copenhagen showroom options new vibrant interpretations of the model’s classics, from the swivel chair in new daring stripes to the daybed in a recent yellow flower sample.
Throughout 3 Days of Design, Vipp additionally unveiled its collaboration with Italian artist Paola Paronetto: the model requested the ceramicist (who just lately created packaging for Veuve Clicquot) to create a collection of vessels that match the brand new yellow shade, additionally introducing her work in Copenhagen (Paronetto’s items might be that can be purchased solely from Vipp within the metropolis).
The Vipp Yellow Bin is offered on Vipp.com and in chosen shops
Vipp, Ny Østergade 34, Copenhagen
Supply: Wallpaper
