Vitra designs its first skincare product with Soeder impressed by Piet Oudolf’s backyard

Vitra has joined forces with Zurich-based pure skincare model Soeder to provide its first self-care merchandise: a liquid cleaning soap referred to as ‘Ever Inexperienced’, which can be utilized as hand wash or within the bathe. The product pays tribute to ‘Oudolf Garten’ on the Vitra Campus in Weil am Rhien close to Basel, designed and planted by Piet Oudolf in 2020.

The 4,000 square-foot backyard containing 30,000 species of vegetation and flowers sits between Álvaro Siza’s manufacturing facility and VitraHaus by Herzog & de Meuron, the corporate’s flagship retailer which opened in 2010 as a spot to have a good time its house assortment. ‘To me, vegetation are personalities that I can use and organize in keeping with their look and behavior,’ stated Oudolf. ‘Each “performs” in its personal means, however in the long run an fascinating play must emerge from it.’

Vitra designs its first skincare product in collaboration with pure Soeder

Until Weber, Vitra’s inventive director of interiors and scenography, labored carefully with the Swedish founders of Soeder, Hanna and Johan Olzon Åkerström to carry this challenge to life.

It started with the trio taking walks collectively within the Vitra Campus backyard, discussing their shared concepts and values. ‘We needed to seize this second and expertise collectively,’ says architect Hanna Olzon Åkerström, who based the corporate (which not too long ago obtained funding from Breitling CEO Georges Kern) along with her husband in 2013. ‘We gave it a scent, and we put it in a pure cleaning soap.’

‘Ever Inexperienced’ was formulated within the Zurich-based Soeder laboratories, which makes use of conventional saponification processes, natural plant-based oils and elements reminiscent of wheat protein, Swiss honey and shea butter to make the model’s soaps, shampoos, lotions and deodorants.