Loewe ambassadors Jamie Dornan and Sophie Wilde are the model’s 2024 perfume marketing campaign stars.
Yesterday (2 September 2024) Inventive Director Jonathan Anderson revealed the portrait collection and movie by David Sims on Instagram, which sees Dornan and Wilde, who joined as faces of the Spanish home earlier this 12 months, bathe in Le Corbusier’s and Pierre Jeanneret’s villa, Villa Savoye, which was constructed within the early Thirties within the suburbs of Paris.
Watch: Jamie Dornan and Sophie Wilde within the 2024 Loewe Perfumes marketing campaign by David Sims
Sophie Wilde by David Sims for Loewe Perfumes
(Picture credit score: Images by David Sims)
Soundtracked with Mulatu Astatke’s 1970 Ethio-jazz instrumental ‘Yègellé Tezeta’, the brief video opens with a gardener, sporting a pair of blue Loewe denims, watering manicured grass exterior on a heat day.
Showering the digicam lens with water, it then cuts to Wilde ascending the villa’s spiral staircase. She walks into the lavatory to search out Dornan luxuriating within the glass-tiled sunken tub, earlier than going down on its adjoining reclining mattress (which famously mimics the form of Corbusier’s LC4 chaise lounge, designed with Jeanneret and Charlotte Perriand).
Loewe has described the narrative as ‘a tensity of quotidian scenes whirling along with magnificence and attraction, while concurrently straddling undercurrents of the pure world that seep in via the home windows.’
For Loewe Perfumes, which debuted in 2016 with scent ‘001’, Anderson has seemed to nature and grasp craftspeople as a permanent supply of inspiration. So the selection of modernist masterpiece Villa Savoye, located in a sprawling open discipline and lit by the motion of the solar, is a becoming location.
Loewe Perfumes ‘Un Paseo por Madrid’ assortment
(Picture credit score: Loewe Perfumes)
The 2024 marketing campaign spotlights 4 scents from Loewe Perfumes’ ‘Botanical Rainbow’ and ‘Un Paseo por Madrid’ collections: ‘Esencia’, ‘Agua Drop’, ‘Un Paseo por Madrid Doré’ and ‘Prado’. The latter is likely one of the model’s newest perfume editions, taking its identify from Madrid’s Museo del Prado, with notes of chamomile, clary sage, cassis and lychee.
As well as, it debuts ‘Textura’, a scented candle providing that includes three new floral scents by Loewe’s in-house nostril Nuria Cruelles. The aquatic and juicy ‘Mimosa’, immersive ‘Tuberose’ and vibrant accords of ‘Dendrochilum Orchid’ are every contained in artisanal ceramic and granite pots.
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Loewe Perfumes ‘Mimosa’ and ‘Tuberose’ scented candles from its new ‘Textura’ assortment
(Picture credit score: Loewe Perfumes)
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