Mondaine has made its Traditional Assortment of watches vegan-friendly, with grape leather-based straps that stay on the identical worth level and keep devoted to the distinctive and basic watch design aesthetic established in 1986.
‘We wished to work with a accomplice who might provide us with the very best high quality and, simply as vital, a accomplice with the suitable certification, references, and documentation,’ says Mondaine senior vp Thomas Nedergaard. ‘It was vital to work with a accomplice that cares as a lot in regards to the setting as we do.’
Mondaine vegan watch straps are a sustainable choice
(Picture credit score: Mondaine)
The partnership with Italian producer Vegea fastidiously considers the appear and feel of the unique straps by way of an intricate upcycling course of. Waste from wine manufacturing – together with the stems, seeds and skins of grapes – is transformed into gentle, snug and vegan equipment.
‘We now have labored with sustainable supplies and recycling because the Nineteen Eighties and are always testing new supplies,’ Nedergaard provides. ‘It’s within the DNA of our firm to search for new and extra sustainable supplies. We wished to make completely positive that we might dwell as much as our Swiss-made high quality requirements and have subsequently spent additional time on high quality assessments of recent various supplies to make sure that is the case. We’re delighted to have launched our first vegan grape leather-based strap on our Traditional Assortment, with plans to roll out sustainable strap choices throughout the total Mondaine vary.’
(Picture credit score: Mondaine)
For now, the vegan watch straps in black or brown and with distinctive purple stitching will be worn with quite a lot of completely different case sizes and with both the brushed or polished chrome steel.
‘There are lots of completely different options to cow leather-based,’ Nedergaard says. ‘Our greatest problem was to search out the most effective and most sturdy various. We now have carried out quite a few assessments in Swiss laboratories to search out the most effective materials. Most vital – it’s cruelty-free. Secondly, it seems to be extra strong than cow leather-based. It doesn’t make a distinction in our manufacturing course of, and that’s precisely the purpose we need to make. We will use higher and extra sustainable supplies at no additional price for the patron or the provider.’
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