Good day pricey associates, and completely satisfied summer season!! I notice it’s been almost two months since a weblog publish right here, which definitely wasn’t my intention once I determined to take a little bit of a break again in April. The previous few months have flown by, and once I realized it was July and I’d but to test in on right here, I assumed it excessive time I provide you with all a life replace earlier than resuming our common content material (yay!).
After our final pop-up store in April, I actually wanted a reset. The vitality with which I used to be operating head-first right into a post-quarantine world was – clearly – unsustainable. I had vastly underestimated the quantity of every day work, enter, socialization and hustle my physique and mind have been now able to. After a yr of rebalancing and prioritizing, I ought to have recognized higher, however outdated habits die laborious, proper? Particularly once you’re enthusiastic about new tasks, like I’ve been in regards to the store. It was hilarious to suppose that I, or any of us, would be capable of simply hit the resume button on life, and I discovered myself exhausted by the go go go.
This fatigue appears to be actual for many people. On one hand, we’re so able to cease dwelling in our bubbles, get off our screens, and get again to tangible actuality. For me, that precise feeling made spending time on-line unfulfilling and not likely the place I needed to be – therefore my absence right here. However, the return to a busier schedule, seeing family and friends, and the expectation of working the best way we used to is simply unrealistic. So, within the final month, I’ve discovered myself setting new boundaries. Saying no to some dangle outs. Turning down bits of labor. Giving myself a bit extra time to determine what this new tempo seems like. And I’ve come to some conclusions.
Anybody who’s an entrepreneur is aware of the thrill (sarcasm) of taking part in the function of CEO, COO, CFO, Advertising Director, E mail Returner, Ebook Balancer… every thing all the way down to Errand Runner. I’ve been working this weblog and this enterprise largely alone for 14 years (our anniversary was in Might!), and through that point I’ve explored a lot greater than merely creating content material right here. I’ve been a market editor, merchandiser, and inside designer. I’ve collaborated on supper golf equipment, ran co-working areas (nonetheless do!), and styled product on units for the likes of Amazon and Starbucks. I’ve thrown so many occasions that I’ve misplaced observe, and I’ve completed all of it whereas additionally operating this lovely on-line area.
this very full record makes me concurrently proud and fully exhausted! I’m so glad I took the alternatives that got here my approach after they did, whereas exploring a wide range of inventive careers. Every certainly one of them helped me to make clear my path, and made me who I’m at the moment. Together with that, this previous yr or so lastly supplied the area I wanted to take a step again and refocus on the way forward for this weblog and this enterprise. Whereas I’ve recognized for some time now that modifications wanted to occur, I’ve lastly began taking steps within the course of these modifications, lots of which you’ll see coming to fruition this fall! So what lies forward? Right here’s a fast peek, which far more to come back…
New Branding & Web site: The largest information I’ve to share is that I’ve began engaged on a totally new feel and look for not solely the weblog however the total model. We’ll be combining this website with the store and my providers to create a extra cohesive expertise that’s straightforward to discover and navigate. I’m SO extremely excited for this on a wide range of ranges, and I hope it will get you excited too! The brand new website will really feel a lot extra aligned with the place I’m at personally and aesthetically.
The Store: The store might be shifting into a spotlight a bit extra, as that’s the area bringing me essentially the most pleasure these days. It’s been a refreshing addition to my repertoire, and I’ve so loved the fun of treasure attempting to find classic items, curating objects from my favourite artisans, and having enjoyable with the themed pop-up outlets right here in Seattle. My previous expertise in merchandising taught me how a lot I like creating experiences for folks, whereas supporting group, and thats how I’ve approached this new area. Will we se a brick and mortar store someday quickly, too?? Keep tuned!
The Weblog: I’ll proceed to publish to the weblog, however it will likely be taking extra of a backseat in that posts will seemingly be solely as soon as every week. I wish to be bringing extra intentional, inspirational posts again to this area with largely authentic content material centered across the identical matters we’ve all the time liked to share with you: inside styling, residence excursions, native highlights, recipes, journey, and private posts. We might be sprinkling in some extra store content material, too – sharing our favourite objects, occasions, and extra.
Styling Companies: Whereas I’ve liked the time spent with inside design shoppers, I’ve discovered that my ardour and strengths lay within the particulars, and never the larger image. A reality that ought to shock nobody! So, whereas I might be partnering with a couple of fellow designers round Seattle to tackle bigger tasks right here and there, the one service I’ll offer on to shoppers is inside styling. What I like about this aspect of the design course of is that it’s the place we get to inform the story of the owners. Including in character by classic finds, art work, and ending touches. And naturally, tackling bother spots like enormous built-in bookshelves, or awkward corners. I’ll be including extra data on this quickly, with extra flushed out packages and choices come fall! We’ll additionally offer this service for companies within the hospitality trade like eating places, accommodations, or wineries trying to refresh their areas.
So there you have got it associates – SO a lot great things on the horizon! I’m lastly feeling re-energized and aligned with the course that issues are going round right here, and I can’t wait to share extra of the method with you. I hope you”ll keep alongside for the trip!
Supply: Coco Kelley
