Hi there expensive associates, and completely satisfied summer season!! I notice it’s been almost two months since a weblog put up right here, which definitely wasn’t my intention after I determined to take a little bit of a break again in April. The previous few months have flown by, and after I realized it was July and I’d but to examine in on right here, I assumed it excessive time I offer you all a life replace earlier than resuming our common content material (yay!).
After our final pop-up store in April, I actually wanted a reset. The power with which I used to be operating head-first right into a post-quarantine world was – clearly – unsustainable. I had vastly underestimated the quantity of each day work, enter, socialization and hustle my physique and mind have been now able to. After a yr of rebalancing and prioritizing, I ought to have recognized higher, however previous habits die laborious, proper? Particularly while you’re enthusiastic about new tasks, like I’ve been concerning the store. It was hilarious to suppose that I, or any of us, would have the ability to simply hit the resume button on life, and I discovered myself exhausted by the go go go.
This fatigue appears to be actual for many people. On one hand, we’re so able to cease residing in our bubbles, get off our screens, and get again to tangible actuality. For me, that precise feeling made spending time on-line unfulfilling and not likely the place I wished to be – therefore my absence right here. However, the return to a busier schedule, seeing family and friends, and the expectation of working the best way we used to is simply unrealistic. So, within the final month, I’ve discovered myself setting new boundaries. Saying no to some cling outs. Turning down bits of labor. Giving myself a bit extra time to determine what this new tempo seems to be like. And I’ve come to some conclusions.
Anybody who’s an entrepreneur is aware of the thrill (sarcasm) of taking part in the position of CEO, COO, CFO, Advertising and marketing Director, E-mail Returner, Ebook Balancer… all the pieces right down to Errand Runner. I’ve been working this weblog and this enterprise largely by myself for 14 years (our anniversary was in Could!), and through that point I’ve explored a lot greater than merely creating content material right here. I’ve been a market editor, merchandiser, and inside designer. I’ve collaborated on supper golf equipment, ran co-working areas (nonetheless do!), and styled product on units for the likes of Amazon and Starbucks. I’ve thrown so many occasions that I’ve misplaced observe, and I’ve completed all of it whereas additionally operating this stunning on-line area.
Taking a look at this very full checklist makes me concurrently proud and utterly exhausted! I’m so glad I took the alternatives that got here my method after they did, whereas exploring a wide range of inventive careers. Every considered one of them helped me to make clear my path, and made me who I’m right this moment. Together with that, this previous yr or so lastly offered the area I wanted to take a step again and refocus on the way forward for this weblog and this enterprise. Whereas I’ve recognized for some time now that adjustments wanted to occur, I’ve lastly began taking steps within the course of these adjustments, lots of which you’ll see coming to fruition this fall! So what lies forward? Right here’s a fast peek, which way more to come back…
New Branding & Web site: The most important information I’ve to share is that I’ve began engaged on a very new feel and look for not solely the weblog however the general model. We’ll be combining this website with the store and my companies to create a extra cohesive expertise that’s simple to discover and navigate. I’m SO extremely excited for this on a wide range of ranges, and I hope it will get you excited too! The brand new website will really feel a lot extra aligned with the place I’m at personally and aesthetically.
The Store: The store can be shifting into a spotlight a bit extra, as that’s the area bringing me essentially the most pleasure currently. It’s been a refreshing addition to my repertoire, and I’ve so loved the fun of treasure looking for classic items, curating gadgets from my favourite artisans, and having enjoyable with the themed pop-up outlets right here in Seattle. My previous expertise in merchandising taught me how a lot I like creating experiences for folks, whereas supporting neighborhood, and thats how I’ve approached this new area. Will we se a brick and mortar store someday quickly, too?? Keep tuned!
The Weblog: I’ll proceed to put up to the weblog, however it will likely be taking extra of a backseat in that posts will possible be solely as soon as per week. I wish to be bringing extra intentional, inspirational posts again to this area with largely authentic content material targeted across the identical matters we’ve at all times beloved to share with you: inside styling, house excursions, native highlights, recipes, journey, and private posts. We can be sprinkling in some extra store content material, too – sharing our favourite gadgets, occasions, and extra.
Styling Providers: Whereas I’ve beloved the time spent with inside design shoppers, I’ve realized that my ardour and strengths lay within the particulars, and never the larger image. A reality that ought to shock nobody! So, whereas I can be partnering with a couple of fellow designers round Seattle to tackle bigger tasks right here and there, the one service I’ll offer on to shoppers is inside styling. What I like about this factor of the design course of is that it’s the place we get to inform the story of the householders. Including in character by way of classic finds, art work, and ending touches. And naturally, tackling hassle spots like big built-in bookshelves, or awkward corners. I’ll be including extra information on this quickly, with extra flushed out packages and choices come fall! We’ll additionally offer this service for companies within the hospitality trade like eating places, inns, or wineries seeking to refresh their areas.
So there you’ve gotten it associates – SO a lot great things on the horizon! I’m lastly feeling re-energized and aligned with the course that issues are going round right here, and I can’t wait to share extra of the method with you. I hope you”ll keep alongside for the experience!
Supply: Coco Kelley
