Alexandre de Betak launched his modular couch, ‘Le Takbe’, throughout NYC x Design, in collaboration with Paris gallery Pierre Augustin Rose’s New York house in SoHo.
Over the previous three many years, beneath the banner of his Paris-based inventive company Bureau Betak, de Betak constructed a worldwide repute for masterminding a few of trend’s most spectacular exhibits – from Dior’s delphinium-covered hill within the Louvre’s courtyard and the ethereal Berluti present, the place sneakers floated by way of the Musée des Arts Décoratifs, lifted by outsized white balloons, to Saint Laurent’s glittering spectacles beneath the Eiffel Tower. After founding the corporate in 1990, he produced greater than 1,500 runway exhibits, installations and occasions that blurred the boundaries between trend, structure and artwork.
In 2023, de Betak opted to take a step again from the corporate to focus on his private goals as a designer and artist, creating ‘areas of radical stillness the place the viewer is just not spectator however topic’. Figuring out of a mews studio in London’s Marylebone, his obsession with the stress between historical and up to date, low-tech and high-tech, stays fixed. Latest works embrace a large-scale gentle set up coinciding with Frieze London 2025, and Chashitsu Hikari Schürli, a site-specific gentle sculpture unveiled throughout Gstaad Artwork Week in February 2026.
Alexandre De Betak’s couch for Pierre Augustin Rose
(Picture credit score: Adrian Gaut)
The origins of the ‘Le Takbe’ modular couch are deeply private for de Betak, who first designed it for his personal houses world wide, conceiving it for a casual way of life – for lounging, gathering, enjoying, and meditating, with out hierarchy or prescription.
It’s fashioned of a low platform, on which cushions will be freely organized and rearranged, adapting to the rhythms of each day life. This primary version with Pierre Augustin Rose introduces detachable backrests, providing a extra structured seating configuration whereas preserving the openness of the unique. The design is offered in two sizes – a traditional rectangular couch or a extra expansive sq. form – and two fabrications, both wool or linen, and it may be configured as a daybed, couch, or one thing in between; a small panorama inside a room, formed by whoever inhabits it.
(Picture credit score: Adrian Gaut)
Based by Pierre Bénard and Augustin Deleuze, who have been later joined by Nina Rose, Pierre Augustin Rose attracts from the legacy of Twentieth-century masters whereas remaining resolutely anchored within the current. Their work displays a refined stability between reminiscence and invention, with type, proportion and materiality approached with precision and restraint. Rooted in a ardour for singular environments, Pierre Augustin Rose creates collections which can be each daring and nuanced, the place furnishings turns into a automobile for environment as a lot as operate. At its core lies a transparent ambition: to mission a distinctly French sensibility into a up to date, worldwide context.
pierreaugustinrose.com
Supply: Wallpaper