Diptyque opens the doorways to an ‘astonishing’ new London dwelling (and also you’ll wish to transfer proper in)

by Editorial Team

Stepping contained in the doorways of Maison Diptyque, the brand new immersive house situated at 107 New Bond Road in London, you’ll perceive precisely why the luxurious French fragrance model has described it as ‘its most astonishing boutique’ thus far. The 400 sq m idea retailer is the sister location to a second Maison, not too long ago opened at 7 rue Duphot in Paris. Every evokes an architectural setting match for a ‘Parisian aesthete’, with no element too small to be celebrated and no nook left unconsidered. (I used to be lucky sufficient to preview each areas over the previous few weeks, and located myself wanting to maneuver proper in, instantly getting misplaced of their respective charms.)

On the floor, Diptyque wants little or no introduction. It’s most likely greatest identified for its home-fragrance candles, and perfumes, and immediately recognisable black and white oval-shaped branding with ‘dancing letters’ that may be present in essentially the most discerning of properties the world over. However, each of those new Maisons invite the customer to find the whole world of the model in nice depth, permitting the trajectory of its story, each previous and current, to be advised in full.

(Picture credit score: Courtesy of Diptyque)

Maison Diptyque London: lose your self on this immersive new dwelling

Supply: Wallpaper

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