Over her 55-year-long follow, artist Marina Abramović has pushed the bounds of the bodily physique and toyed with the chances of the thoughts. This spans from her controversial early work within the Nineteen Seventies, titled Rhythm Collection, to her collaborative items with Ulay, and the famend 2010 efficiency The Artist is Current, staged at MoMA, through which the Belgrade-born artist elicited intense emotional responses in viewers members by watching them in silence.
Abramović has since tied the threads of her work collectively to type The Abramović Methodology, a sequence of mindfulness strategies that may be utilized to on a regular basis life. This may contain such actions as counting grains of rice, opening and shutting a door, or slowly and consciously ingesting a glass of water over a 20-minute timeframe. (It reportedly even helped Woman Gaga stop smoking).
Marina Abramović: The Longevity Methodology
Now (January 2023), Abramović has launched a spread of skincare and wellness merchandise that incorporate key rules of The Abramović Methodology. ‘The Abramović Longevity Methodology is a life-style and a philosophy that emphasises the significance of residing in concord with nature,’ she explains. ‘It’s rooted within the perception that true magnificence and vitality come from nurturing ourselves holistically.’ Every product has been developed in Switzerland with Dr Nonna Brenner, a prestigious wellness practitioner with a centre positioned on the banks of Fuschl Am See in Austria, and is impressed by the bespoke, all-natural vary of recipes she has developed for the artist over their 20-year friendship (Brenner additionally had a hand in Marina Abramović’s food regimen soup, a part of our artist’s recipe sequence).
The product vary includes a face lotion that acts as a cleanser, exfoliant and moisturiser in a single, and has been formulated with hydrating botanicals, important oils, vitamin C, hyaluronic acid, white bread, and white wine. Then there are three various kinds of botanical drops created for his or her energising, immunising, and anti-allergenic properties. Respectively, the drops include recent garlic bulb, recent lemon, Shiajit, entire Hawthorn fruit, chilli pepper powder and flower pollen; Mumie (Shilajit) and Liquiritiae root mud; and cranberry focus and grape seed flour.
‘My recipes for these all-natural wellbeing merchandise we’re launching concentrate on embracing the philosophy of therapeutic by nature,’ says Dr Brenner. ‘They rediscover forgotten rituals and information of the previous related to magnificence and wellness, reimagining them to be used immediately, with longevity on the coronary heart of every product. Put merely, it’s all about magnificence in and out.’
There’s a restricted first run of every product (8,000 items to be actual) in packaging personally designed by Marina Abramović, that includes the artist’s fingerprints, alongside these of Dr Nonna Brenner. ‘I hope that every one of you’ll be able to profit from them,’ says Abramović. ‘I feel that for me, as an artist, and Dr Nonna as a physician, this can be a distinctive collaboration.’
The Marina Abramović Longevity Methodology Face Lotion is offered for £199. The Marina Abramović Longevity Methodology Drops are £99 every.
theabramovicmethod.com
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