OBAYATY is a brand new design-led model creating make-up for males

OBAYATY is a brand new model that desires males to discover the expressionistic and transformative potential of make-up. To take action, they lately launched (December 2023), with a line of seven color beauty and skincare merchandise. They vary from the delicate (a tinted eye cream, a stick concealer, a lip balm, bronzer and highlighter) to the daring (colored eye pens and nails polishes), all with ahead considering but functionally designed packaging.

The design-led imaginative and prescient for OBAYATY

OBAYATY is following within the footsteps of the likes of Pleasing, Milk, and Byredo; names within the magnificence sphere that take a gender-neutral method to make-up. Chanel’s Boy de Chanel vary, additionally offers a barely subdued model of the primary beauty line.

Nevertheless, the model is making an attempt to take males’s magnificence one step additional with a extra assorted vary of merchandise particularly designed to handle the wants of males. ‘We perceive that masculinity is now not one-size-fits-all,’ the OBAYATY staff instructed us. ‘We’ve moved past the stage the place norms are dictated. Trendy males are characterised by their willingness to embrace transformation, a attribute that lies on the coronary heart of OBAYATY.’ 

Each the make-up and skincare is designed to reply to the distinctive challenges of males’s pores and skin which embody bigger pores, heightened sebum manufacturing, tough texture, dry patches and shaving irritation. Merchandise like Face Contour, a sculpting bronzer stick, and the Retouch Stick, a creamy concealer, present buildable color and are formulated with botanical oils to hydrate pores and skin and stop shine.

The attention pens are available 5 shades, together with a conventional black, punchy pink and a shimmery silver, and can be utilized to line the eyes or smudged to create a shadow impact. The usage of shea butter and pure waxes means they soften into the pores and skin to be wearable all through the day and complement, reasonably than dominate, the wearer’s face.

All merchandise are available gunmetal-hued packaging that’s compact sufficient to be stored in a pocket and used all through the day. In the end, it’s that combination of versatility and usefulness that defines the OBAYATY mission. ‘What units our merchandise aside is their user-friendly design, making them simple to include into any routine, and a formulation crafted to remove widespread errors,’ says the OBAYATY staff. ‘Our dedication lies in providing a seamless and pure expertise that enhances the well-being and confidence of males.’

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