Tour Feudi di San Gregorio, a winery in Campania, Italy, the place wine meets design

Feudi di San Gregorio, a vineyard in Irpinia, in Italy’s Campania area, has been honouring various regional grape varieties and selling Italian winemaking because it was based in 1986. However past its distinctive vary of merchandise, Feudi additionally stands out for its embrace of artwork, design, and structure. Since 2009, proprietor Antonio Capaldo has been main the vineyard’s transformation, which has resonated all through the nation’s wine scene and globally.

Feudi di San Gregorio: wine meets structure, artwork and design

Capaldo’s imaginative and prescient and willpower have allowed Feudi to transcend the confines of a standard vineyard and changing into a cultural landmark. ‘At Feudi di San Gregorio, we imagine within the worth of curiosity,’ says Capaldi. ‘With out it, there isn’t any discovery, creation, or progress. Curiosity drives all our entrepreneurial ventures as we attempt to positively impression our territory and its future by a sustainable, cultural, and aesthetic imaginative and prescient.’

That relentless inquisitiveness has granted Feudi collaborations with internationally famend artists and designers. In 2001, Italian designer Massimo Vignelli was commissioned to reimagine the vineyard’s labels, and in 2004, Japanese architect Hikaru Mori designed the property’s futuristic wine cellar.

Constructing on this legacy, in 2016 Feudi collaborated with Italian architect and designer Fabio Novembre to create a customized bottle for the model’s glowing wine. Capaldo displays, ‘The connection between the wine trade and design is intuitive, based on the precept that well-crafted merchandise advantage equally considerate presentation. It serves as an invite to the readability of each actions and messages.’

Feudi’s creative endeavours additionally lengthen to curation and schooling. In 2011, the vineyard hosted a workshop with Italian gallerist Beatrice Bertini, inviting up to date artists from the area to discover the intersection of artwork and wine. In 2013, Feudi commissioned Campanian artist Marinella Senatore to create the evocative ‘Watercolour Assortment’, a collection of work that chronicle the vineyard’s evolution with a masterful play of sunshine and shadow. That very same 12 months, Italian photographer Mimmo Jodice immortalised the essence of Feudi in ‘Immaginazioni’, an exhibition of his works that captured the timeless fantastic thing about the vineyards and the vineyard’s architectural splendour.

Feudi di San Gregorio stays an emblem of Italy’s winemaking heritage – a fusion of conventional practices, fashionable innovation, and creative expression.