Victoria Beckham and Breitling have partnered to create a group of limited-edition watches, with the Chronomat Computerized 36 Victoria Beckham collection rethinking the acquainted, clear traces of Breitling’s standard Chronomat.
‘Breitling has at all times pushed boundaries and is redefining Swiss watchmaking,’ says Beckham on why the collaboration felt like a pure one. ‘It’s all about easy on a regular basis magnificence, which could be very according to my model DNA and ethos. Their degree of execution and master-watchmaking is unbelievable.’
The gathering, restricted to 1,500 items, is offered in a collection of colors impressed by Beckham’s S/S 2024 hues, with dials in peppermint, sand, gray and deep blue.
Victoria Beckham and Breitling: trend meets operate
(Picture credit score: Breitling)
Says Georges Kern, Breitling CEO: ‘The ladies’s market is extra essential than ever. Breitling is the “cool and relaxed different” within the watch business in regard to product design and promoting, steering away from the traditional notion of the purely romantic and traditional timepiece. Breitling has a related historical past within the feminine section, starting from stylish and streamlined timepieces for on a regular basis put on to elaborate jewellery-like items for the night.
‘What all of them had in widespread was a contact of utility that made them so very Breitling. The rationale we approached Victoria Beckham is that she incorporates these values, which made her the right match to lend the traditional but versatile Chronomat her signature type and provides the timepiece a contemporary, radiant expression. Moreover, her relevance inside the trend business permits us to talk to fashion-savvy girls whereas concurrently reaching a broader feminine viewers.’
(Picture credit score: Breitling)
The watches retain traditional Chronomat options, together with the steel rouleaux bracelet and raised rider tabs, juxtaposed towards Beckham’s vibrant dials. ‘I’m excited for the folks to find how Victoria Beckham’s concepts and Breitling’s craftmanship and innovation got here collectively to create a chic and contemporary new Chronomat,’ provides Kern. ‘The result’s a classy, all-purpose timepiece for girls who need the very best of each worlds: trend and performance. The gathering options refined particulars resembling Victoria Beckham’s initials on the seconds hand, a delicate VB emblem and inscription on the bracelet, in addition to fashions in yellow gold, a cloth we specifically revived to be used on this line.’
Provides Beckham of the brand new watches, ‘They really feel radiant and trendy while retaining an actual timelessness. They are going to be immediately recognisable because the Chronomat Computerized 36 Victoria Beckham assortment. Color could be very a lot a part of my model DNA – using color and color mixtures is one thing I’ve at all times beloved.’
breitling.com
(Picture credit score: Breitling)
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